CHAPTER XVIII

THERE is no need now to describe in detail the astounding success of the Ultra-violet Soap Distributive Bonus Scheme. That is a matter of advertising history now. It is quoted in manuals of the profession, and advertising men all the world over imitate its details slavishly. It was a lottery to which the police could not find any objection; the money it distributed, which apparently came from the firm, actually came from the pockets of the public. It held the public spellbound; it sent up the sales of Ultra-violet …